BYB
UK bookmaker sister sites

UK bookmaker and casino groups

This guide groups common UK bookmaker, casino, poker and bingo brands by the wider operator or platform relationship. It is useful when planning accounts, checking sister sites or understanding where responsible gambling controls may overlap.

Correct at time of posting

Ownership and white-label arrangements can change. Treat this as a working reference, then verify the selected brand's footer, terms and UK Gambling Commission register entry before relying on it.

Entain

Large listed gambling group behind several UK sports, casino, poker and bingo brands.

  • Ladbrokes
  • Coral
  • STS
  • Sportingbet
  • PartyCasino
  • PartyPoker
  • Foxy Bingo
  • Gala Bingo

Flutter Entertainment

UK and Ireland brands include Paddy Power, Betfair, Sky Bet/Sky Gaming and tombola. PokerStars and FanDuel sit in the wider global Flutter group.

  • Paddy Power
  • Betfair
  • Sky Betting & Gaming
  • PokerStars
  • tombola
  • FanDuel

Evoke

Formerly 888 Holdings. Includes William Hill and 888 brands alongside Mr Green.

  • William Hill
  • 888sport
  • 888casino
  • 888poker
  • Mr Green

Aspire Global

White-label and platform group. Availability can vary by market and licence.

  • Mr Play
  • Regent Play
  • Plaza Royal
  • Luck Land
  • Karamba
  • Luckster
  • Betiton

BVGroup

BetVictor is the flagship B2C brand. BVGroup also services and manages partner brands.

  • BetVictor
  • Parimatch UK
  • Betano UK
  • talkSPORT BET
  • Heart Bingo
  • Smooth Spins
  • Puntit

Gamesys / Bally's Interactive

Gamesys became part of Bally's. Older and current brand references can differ, so check the current operator details.

  • Jackpotjoy
  • Virgin Games
  • Botemania
  • Monopoly Casino
  • Rainbow Riches Casino
  • Double Bubble Bingo

Kindred Group

Long-running online gambling group best known in the UK for Unibet and 32Red.

  • Unibet
  • 32Red
  • Bingo.com
  • Maria Casino

LiveScore Group

Sports media and betting group behind LiveScore, LiveScore Bet and Virgin Bet.

  • LiveScore
  • LiveScore Bet
  • Virgin Bet

LeoVegas Group

UK brands sit under LeoVegas Gaming PLC licensing and operator details.

  • LeoVegas
  • BetMGM UK
  • BetUK
  • Pink Casino
  • Slot Boss
  • 21.co.uk

ProgressPlay

White-label operator with many casino and betting domains. Check the current UKGC domain record before relying on any list.

  • Monster Casino
  • Mr Vegas Casino
  • Wombat Casino
  • Fruity King
  • Lucky Pro Casino
  • JesterBet
  • Casinomite
  • SaviBet
  • LuckCity
  • BetElite
  • LasVegasCasino
  • Slot Lux Casino
  • 21LuckyBet
How to use this page

Check sister-site risk

If two brands sit in the same group, account limits, verification or promotional restrictions may be related.

Verify the current licence

Use the operator footer and UK Gambling Commission register for the live licence and domain details.

Keep records

When working through offers, note which operator group each account belongs to so you stay organised.

FAQs

Why do bookmaker and casino groups matter?

They can matter for account planning, responsible gambling controls, verification, affordability checks, exclusions and how sister-site relationships are handled.

Is this bookmaker group list guaranteed to be current?

No. It was correct at the time of posting based on compiled BYB notes and public checks, but ownership, white-label arrangements and licence details can change.

Where should I verify a bookmaker or casino group?

Check the bookmaker's terms, footer licensing details and the UK Gambling Commission public register before relying on a group relationship.

Back to learning hubSign Up Cycle